Content Strategy & Media Landscape Assessment
Shelley Sinha · WhatSheSaid Media Inc.
Helping mission-focused nonprofits make smarter decisions about where to buy, build, or partner for content and media growth. Specializing in the creator economy — helping organizations identify, evaluate, and activate the right creator partnerships to amplify their mission.
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About Shelley
20+ Years Building Content Systems That Move Audiences
Shelley Sinha is a senior content and communications leader who has spent two decades analyzing media ecosystems, building scalable content systems, and delivering high-impact earned media for major brands, media companies, and advocacy nonprofits.
She has led content strategy for multi-series portfolios across TLC, Discovery+, and HBO Max, built ecosystem grids and scoring methodologies for creator and content partner evaluation, and produced award-winning campaigns achieving 22M+ organic impressions — exceeding client targets by 480%.
She now works exclusively as an independent consultant serving advocacy nonprofits and policy organizations, helping them make strategic, data-driven decisions about content and media investment aligned with their mission.
20+
Years Experience
In content strategy & media ecosystems
22M+
Organic Impressions
Achieved on award-winning campaigns
480%
Above Target
Exceeding client performance benchmarks
Core Services
What I Do
I specialize in strategic assessments, roadmap development, and media program execution — giving advocacy organizations the tools and direction they need to grow with intention.
Buy-Build-Partner Analysis
Assess your current creator and media landscape to identify where to invest, build internally, or partner externally — aligned with your mission goals.
Gap Analysis
Identify what's missing in your content strategy, media program, and creator partnerships — and exactly how to close those gaps.
12-Month Strategic Roadmap
Deliver a clear, actionable set of recommendations for the next year of content and media growth — not just ideas, but a plan you can execute.
Ecosystem Mapping
Build scoring models and ecosystem grids to systematically evaluate creator and partner opportunities across the media landscape.
My Approach
Strategic, Data-Driven, and Always Mission-First
Every engagement begins with a deep understanding of your organizational goals and audience priorities — then moves quickly into rigorous analysis and actionable output.
🎯 Mission-First
I start by understanding your organizational goals and audience priorities before any analysis begins. Strategy without mission clarity is just noise.
📊 Data-Driven
Ecosystem grids, scoring models, and landscape analysis drive every recommendation — ensuring decisions are grounded in evidence, not intuition alone.
🔀 Buy-Build-Partner Framework
The central lens for every engagement: where should you invest budget, build internal capacity, or partner externally for maximum mission impact?
📋 Actionable Output
You receive a clear 12-month roadmap with concrete next steps — not a deck full of ideas that sits on a shelf.
🤖 AI-Enabled
I use AI tools to accelerate landscape research and analysis, shortening timelines while maintaining the strategic rigor your organization deserves.
Select Work
Campaigns & Clients That Define the Work
From major media networks to grassroots advocacy nonprofits, Shelley's track record spans industries and impact levels — always with measurable results.
FairShare – Democracy NYC
Produced the NYC Mayor's Office campaign raising ranked choice voting awareness in BIPOC communities. The campaign contributed to a 22% increase in minority voter participation — a measurable, mission-critical outcome for democratic engagement.
FairShare – JetBlue Healthcare Heroes
Produced an award-winning campaign achieving 22M organic impressions, exceeding client targets by 480%. Won GOLD at the Internationalist ANA Awards and Best Contest/Promotion at the Shorty Social Good Awards.
Warner Bros. Discovery
Led content strategy for a multi-series portfolio across TLC, Discovery+, and HBO Max — shaping how one of the world's largest media companies approaches content and partnerships.
Engagement Options
Flexible Models Built for How Nonprofits Work
Whether you need a rapid landscape assessment or ongoing strategic partnership, there's an engagement model designed for your timeline, budget, and goals.
Each tier builds on the last — organizations often begin with the 1-Month Assessment and expand into longer engagements once the roadmap is established and priorities are clear.
Engagement Models & Pricing
Deep Dive
The 1-Month Assessment: What to Expect
The flagship engagement delivers a complete picture of your current media and creator landscape, clear buy-build-partner recommendations, and a 12-month roadmap — all within 30 days.
Discovery & Intake
Deep-dive into your current content portfolio, media relationships, creator partnerships, and organizational goals. Stakeholder interviews and materials review.
Landscape Analysis
AI-accelerated research and analysis of your media ecosystem, competitor positioning, creator landscape, and audience behavior trends relevant to your mission.
Ecosystem Grid & Scoring
Build a structured ecosystem grid and scoring model evaluating potential creator and media partners against mission-aligned criteria.
Roadmap Delivery
Deliver a 40–50 page strategy document with buy-build-partner recommendations, gap analysis, and a clear 12-month action plan.
Get Started
Ready to Build a Content Strategy That Serves Your Mission?
If your organization is navigating questions about where to invest in content, which media and creator partnerships to pursue, or how to build an earned media program that actually moves the needle — this is the work Shelley does.
Every engagement begins with a conversation about your goals, your current landscape, and what success looks like for your organization. Reach out to start that conversation.
Contact Information
Email: shelleysinha79@gmail.com
Website: www.shelleysinha.com
Company: WhatSheSaid Media Inc.
Pricing varies based on scope and organization size. Flexibility available for mission-driven nonprofits and advocacy organizations.